Brand Use

Brand Use

Who are We

The BeagleBoard.org® Foundation is dedicated to providing education in and promotion of the design and use of open-source software and hardware in embedded computing. We do this through a portfolio of single board computers whose software and hardware is completely open-source.

Our Brand

Several logos and words that have been registered and trademarked represent the BeagleBoard.org® brand. Appropriate use of our brand is extremely important to the BeagleBoard.org® Foundation. This ensures our proposition is clear and recognizable to the market, enables the most consistent customer experience possible, and increases perceived value.

The following logos:

BeagleBoard.org
BeagleBoard.org® Logo
BeagleBoard® Approved
BeagleBoard® Compatible
BeagleBoard® Compatible Logo
Beagleboard Embedded®
BeagleBoard® Embedded

Height

BeagleBoard.org
12mm/45px
Minimum height for Beagleboard.org® logo

 

Spacing

BeagleBoard Logo Size
As respect for the logo there must be
adequate spacing on all sides to ensure no
interference with other colors, graphics,
images, etc.

When to Use

  1. In connection with the sale and distribution of official BeagleBoard.org® products
    • When used in this way the logo or trademark must link to our website beagleboard.org
  1. In a way that highlights your connection with BeagleBoard.org® such as referencing an
    accessory you’ve created for the BeagleBoard.org® product range

Color Details

Color CMYK RGB HEX
Tongue Orange C 0 M 76 Y 100 K 0 R 242 G 105 B 53 #F26935
Check Mark Green C 48 M 0 Y 78 K 0 R 142 G 201 B 105 #8EC969
Blue C 48 M 0 Y 78 K 0 R 142 G 201 B 105 #8EC969
Tongue Brown C 24 M 82 Y 100 K 17 R 170 G 81 B 55 #AA5137
Hair Light Brown C 31 M 47 Y 100 K 10 R 171 G 131 B 60 #AB833C
Hair Dark Brown C 38 M 55 Y 100 K 24 R 140 G 106 B 57 #8C6A39
Light Gray C 0 M 0 Y 0 K 7 R 237 G 237 B 238 #ededee
Gray C 0 M 0 Y 0 K 23 R 203 G 204 B 206 #cbccce
Medium Gray C 0 M 0 Y 0 K 56 R 136 G 138 B 140 #888a8c
Dark Gray C 0 M 0 Y 0 K 79 R 90 G 91 B 93 #5a5b5d
Darker Gray C 0 M 0 Y 0 K 84 R 79 G 79 B 81 #4f4f51
Black C 0 M 0 Y 0 K 100 R 255 G 255 B 255 #000000
White C 0 M 0 Y 0 K 0 R 255 G 255 B 255 #FFFFFF

How NOT to use the brand

  1. In any way that would give the false impression you are endorsed by BeagleBoard.org® without prior consent
  2. Owning or using a domain name containing “BeagleBoard”, “BeagleBone”, or “PocketBeagle”
  3. In a false or derogatory light
  4. To manufacture, sell or give away merchandise
  5. In any way that will take advantage of our brand and reputation
  6. In a similar but subtly different way
  7. Associating the brand with false or counterfeit products

What else should I know?

For non-BeagleBoard.org® materials, if our brand is referenced your business name, brand, and product should take the most prominent position When referencing any of the official BeagleBoard.org® products, such as “BeagleBone® Black”, “BeagleBoard.org®” must always be included as the first part of the naming convention. In this example the correct naming convention is “BeagleBoard.org® BeagleBone® Black”. Both “B”s in any registered version of the “BeagleBone” or “BeagleBoard” text should always be capitalized. “The” should never be used in front of any BeagleBoard.org® reference. “The BeagleBoard.org® PocketBeagle” would be incorrect. “BeagleBoard.org® PocketBeagle” is correct.

Color Scheme Altered
Not proportionally Sized

 

Image of dog and text altered

 

Image of dog is altered Beagleboard.org text not included
Position of text altered

 

Image of dog is altered and Beagleboard.org text not included

Typeface

Gotham Round is the primary font used for BeagleBoard.org® and is available in the
following weights and styles: